Vice President, Marketing and Communications
Michelle Lane is the head of Marketing and Communications. She has led our marketing team for over five years and sets the direction for overall marketing strategy, including digital marketing and digital customer experience, pricing and program management, product development, training, brand management and marketing communications, channel management, and corporate communications.
Michelle has more than 20 years of B2B marketing experience. Before her role in commercial building products, Michelle held various roles at Bridgestone Americas with increasing responsibility across B2B businesses, including the commercial truck and bus, new and retread business, and the off-the-road tire business focused on construction and mining.
She is active in the roofing industry and currently sits on the Board of Directors for the Roofing Alliance, the foundation of the National Roofing Contractors Association. Since 2018, Michelle has actively served on several other committees within the National Roofing Contractors Association as well.
Michelle earned a bachelor’s degree in economics at the University of Iowa at Cedar Falls and her MBA from the University of Iowa at Iowa City.
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