News Release

Nov 20 2024

2025 Elevate Excellence Awards 2025 Elevate Excellence Awards

Open to all Elevate Licensed Contractors, this opportunity is for Elevate-warranted projects completed between January 1, 2024, and December 31, 2024. Don’t miss out on this chance to shine a spotlight on your best work, receive industry-wide recognition, and enjoy exclusive rewards! How to Enter: Ensure Your Project Meets the Requirements: Confirm that your project is complete and meets all eligibility criteria. Only Eleva...

May 01 2024

Celebrating the Opening of New LEED-Certified Facility in Salt Lake City Celebrating the Opening of New LEED-Certified Facility in Salt Lake City

We are thrilled to announce the grand opening of our new state-of-the-art manufacturing and distribution center in Salt Lake City, Utah! This facility marks a significant expansion of service to the western U.S. and Canada markets, and embodies our commitment to customer-focused improvements and sustainability. The opening of our Salt Lake City plant represents the newest addition to our ongoing series of investments fo...

Mar 29 2024

Our Name Evolves, Our Quality Endures Our Name Evolves, Our Quality Endures

In June 2022, we announced that our Firestone brand of roofing, wall, and lining system products was adopting a new name — Elevate. Today, we have fully discontinued use of the Firestone brand. Our parent company adopted the Holcim name and brand, and our business unit and products are Elevate. Rest assured, the roofing, wall, and lining products manufactured and sold by Elevate are the same as those previously manufactured and sold. Elevate-...

Feb 02 2024

Message from our President Message from our President

Feb 27 2023

Announcing the 2023 Elevate™ Master Contractor Award Recipients Announcing the 2023 Elevate™ Master Contractor Award Recipients

NASHVILLE, Tenn. (February 27, 2023) – Elevate™, a premier brand of roofing and lining systems, announced the 2023 recipients of its Master Contractor program, which recognizes the most elite commercial roofing contractors in North America and Latin America. Elevate announced the 2023 recipients in Maui as part of the annual Master Contractor celebration. All Elevate Red Shield™ licensed contractors are automatically eligible for the pro...

Jun 21 2022

FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY FIRESTONE BUILDING PRODUCTS UNVEILS NEW BRAND IDENTITY

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™ Elevate™ symbolizes Holcim’s continued commitment to superior quality and innovation for advanced building solutions Firestone Building Products becomes Holcim’s Building Envelope division, a key growth engine of its Solutions & Products business unit New group identity brings together some of the country’s most trusted brands in ...

Nov 09 2021

UltraPly TPO Flex SA now available UltraPly TPO Flex SA now available

NASHVILLE, TENN. (November 9, 2021) - –– Firestone Building Products Company, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, today announced the introduction of UltraPly™ TPO Flex SA. This new membrane is an evolution of two products, UltraPly™ TPO SA (self-adhered) and UltraPly TPO Flex Adhered, the most flexible TPO on the market*. While the membrane formulation remains unchanged, and c...

Oct 07 2021

Firestone Building Products to Expand Headquarters Operations in Nashville Firestone Building Products to Expand Headquarters Operations in Nashville

NASHVILLE, Tenn. (October 7, 2021) – Tennessee Gov. Bill Lee, Department of Economic and Community Development Commissioner Bob Rolfe and Firestone Building Products officials announced today that the company will expand operations in Nashville. The project represents the creation of 28 new jobs and a $13 million investment in Davidson County. Headquartered in Nashville with operations worldwide, Firestone Building Products was recently a...

Aug 18 2021

Jacob Speight Named VP of Sales for Americas Firestone Building Products Jacob Speight Named VP of Sales for Americas Firestone Building Products

NASHVILLE, TENN. (August 18, 2021) - Firestone Building Products, LLC (FSBP), has named Jacob Speight vice president of sales, Americas. Jacob joined Firestone in 2015 and was most recently the Executive Director of Sales for the U.S. In his expanded role, he will take on sales leadership for Gaco, Sales Operations, and the FSBP Canada and Latin America sales teams. ;With more than 15 years of account management and sales leadership, and...

Apr 01 2021

LarfargeHolcim Closes FSBP acquisition LarfargeHolcim Closes FSBP acquisition

LafargeHolcim successfully closes Firestone Building Products acquisition ● LafargeHolcim welcomes the whole Firestone Building Products team of 1,900 employees ● Strong outlook for Firestone Building Products in 2021 confirmed with results to date above expectations and encouraging trends ahead ● Mi...